The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the e-commerce landscape of the alcohol industry in March 2024, Served, Usual Wines, and Flaviar emerged as clear leaders. Served showcased impressive metrics, notably a 43.08% growth score, an email score of 47.55%, and a stellar ad score of 94.27%, reflecting a strong digital presence and engagement strategy. Usual Wines followed closely with a growth score of 59.2% and robust email performance at 52.81%. Flaviar also excelled, particularly in email with a score of 82.37% and a success score of 64.77%, demonstrating effective communication and promotional strategies.
Primal Wine and SAYSO showed significant promise, both registering growth scores of 30.29% and 44.5%, respectively. Primal Wine's email score at 73.56% indicates a strong focus on engaging customers through effective email marketing. SAYSO’s performance in ads (47.93%) highlights its effective use of digital channels. Unico Zelo displayed solid metrics, especially with a growth score of 15.74% and an email score of 29.98%, while June Shine recorded a decent 6.43% growth but lagged behind in other key areas.
Brands like DRNXMYTH, Ohza, and Spritz Society are clearly trailing. DRNXMYTH had a growth score of just 10.13% and a low ad score of 0.0%, indicating minimal visibility in the advertising space. Ohza and Spritz Society did not demonstrate any substantial engagement in ads, with both brands showing no detected ads. This lack of effective marketing strategies places them at a disadvantage in the competitive alcohol market. Overall, brands must refine their email and advertising efforts to enhance their market position.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
