The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Primal Wine stands out in the alcohol industry with a strong email marketing performance, despite a decreased email frequency. Flaviar and DRNXMYTH follow closely, maintaining good email practices but with areas for improvement, notably in promotions. Served and SAYSO exhibit strong email marketing strategies, with SAYSO particularly excelling in both scoring and promotions. Unico Zelo performs well but needs to work on its promotions. Empathy Wines faces challenges due to its low email volume and promotions. Brands like Spritz Society, June Shine, Usual Wines, And Soda, Loah Beer, Maivino, Bev, and Ohza need comprehensive improvements to compete effectively.
Email Deliverability Summary: Served sets the benchmark for email deliverability in the alcohol industry with an excellent spam score and optimal email size. Primal Wine also performs well, maintaining a good spam score but with room for improvement in email size. SAYSO's fair spam score and email size indicate opportunities for enhancement. Flaviar exhibits fair deliverability but can focus on spam scores and email size. DRNXMYTH's spam score and email size need improvement. Unico Zelo achieves a fair spam score and acceptable email size, but there's room for enhancement. Brands like Empathy Wines, Spritz Society, June Shine, Usual Wines, And Soda, Loah Beer, Maivino, Bev, and Ohza need comprehensive improvements to compete effectively.
Ads Performance Summary: Served is a leader in ads performance in the alcohol industry, with a strong ad velocity and a diverse range of unique ad copies. Flaviar also exhibits strong ad performance, maintaining a high velocity and good diversity in ad copies. Primal Wine and SAYSO perform well in terms of ad velocity, but Primal Wine lacks diverse ad copies. DRNXMYTH needs to work on both ad velocity and unique ad copies. Brands like Empathy Wines, Spritz Society, June Shine, Usual Wines, And Soda, Loah Beer, Maivino, Bev, Unico Zelo, and Ohza need comprehensive improvements in their ads strategies to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
