The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Alcohol
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Primal Wine and Ohza remain consistent in their positions as email senders. Primal Wine sent a total of 22 informative emails, while Ohza maintains sent 16 emails.
Shifting our attention to advertising, Flaviar takes the lead with 22 new ads. Not far behind is Served, with 18 ads to captivate their audience.
When it comes to ad strategy, both Served and Flaviar embraced almost a balanced approach between images and videos. Served utilized 13 images alongside 5 videos. Similarly, Flaviar used 11 videos, complemented by 9 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
