The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luxury
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During May, Aurate takes the lead in email marketing sending out a total of 26 emails. Following closely behind are La Mer and Fendi, both sending out 17 emails.
Shifting our attention to advertising, Dior and Gucci emerge as the powerhouses of creativity, each creating 123 new ads during the month of May. Furthermore, Dior takes the lead in ad copies with a remarkable total of 80 unique ad copies.
Regarding advertising strategies, both Dior and Gucci placed a strong emphasis on images. Gucci used 64 images and 25 videos, while Dior employed 62 images alongside 49 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
