The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luxury
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Aurate leads the luxury industry in email marketing with a good email score and a low promotion percentage. La Mer follows closely, performing well in email score but with a high promotion percentage. Versace is also performing well with a good email score. However, brands like Prada and Louis Vuitton need to improve their email marketing efforts.
Email Deliverability Summary: Gucci excels in email deliverability with a very good spam score and optimized email size. Yves Saint Laurent and Valentino also perform well in email deliverability. Brands like La Mer and Prada need to enhance their email deliverability.
Ads Performance Summary: Versace leads in advertising within the luxury industry with the highest number of new ads detected and good unique copy performance. Dior and Prada also perform well in advertising. However, brands like Moncler and Louis Vuitton have minimal advertising presence.
In summary, Aurate excels in email marketing, Gucci leads in email deliverability, and Versace dominates in advertising within the luxury industry. However, some brands like Prada and Louis Vuitton need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
