The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luxury
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Luxury industry, email marketing has witnessed substantial growth. Aurate leads with a high number of emails sent and decent email scoring, although they should lower their promotions percentage. La Mer ranks high in email sending but struggles with email scoring. Dior also performs well, with a good number of emails and strong email scoring. Chanel, Fendi, and Versace exhibit potential. Louis Vuitton and BURBERRY need to work on their email marketing practices. Prada, Yves Saint Laurent, Gucci, and Valentino should improve email scoring and promotions.
Email Deliverability Summary: Gucci excels in email deliverability with the best spam score and email size. Yves Saint Laurent follows closely, demonstrating a fair spam score but needs to improve email size. Fendi, Valentino, and Prada maintain good spam scores and email sizes. Moncler has a fair spam score but needs to reduce email size. BURBERRY and Aurate exhibit potential in email deliverability but need to work on their spam scores and email sizes. La Mer, Dior, and Chanel struggle with spam scores and email sizes. Louis Vuitton and Hermès lag behind in email deliverability.
Ads Performance Summary: Prada leads in advertising performance, with the highest number of new ads detected and a wide variety of unique copies. Gucci closely follows, also excelling in both new ads and unique copies. Versace maintains a strong presence in advertising. Dior and Fendi demonstrate potential in this category. Louis Vuitton and Valentino show promising advertising performance. However, La Mer, Moncler, BURBERRY, Aurate, Chanel, and Hermès need to enhance their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
