The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luxury
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview : In the realm of luxury, Dior asserts dominance, leading with 26 well-crafted emails and an impressive email score of 51.23%. Aurate follows suit, exhibiting a commendable email strategy with 37 messages, although a higher focus on promotional content is evident. La Mer, while sending fewer emails, excels in email quality with a notable score of 37.21%. Gucci and Louis Vuitton lag behind, facing challenges in both email frequency and scoring, indicating a need for refinement. Prada and BURBERRY showcase potential, maintaining a balance between quantity and quality.
Email Deliverability Insights : Gucci stands out in email deliverability, optimizing messages with a significant decrease in spam scores and appropriate email sizes. Yves Saint Laurent excels, showcasing both good spam scores and email sizes, emphasizing a comprehensive delivery approach. La Mer, despite email quality, struggles with larger email sizes, signaling an optimization opportunity. Notably, Hermès faces challenges in both spam scores and email sizes, indicating room for improvement in the delivery spectrum.
Ads Performance : Prada leads the advertising arena, boasting 129 diverse ads and a rich variety of content. BURBERRY closely follows, maintaining a strong balance in ad quantity and uniqueness. Yves Saint Laurent and Dior showcase good performance but face challenges in unique copy creation. Gucci excels in ad diversity, balancing images and videos effectively. However, Hermès lags, struggling to diversify content in both images and videos. In the luxury sector, a robust advertising strategy with diverse and engaging content is pivotal for sustained brand visibility and consumer connection.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
