The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Haircare
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Comparing March and April's statistics, we can see that Color Wow was the top brand in email marketing, sending 58 emails in March and 48 in April. Meanwhile, Crown Affair sent 26 emails in March and 28 in April. When it comes to ads, Champo produced the highest number of new ads in March with 33, followed by Prose and eSalon with 30 each. However, in April, Hairstory took the lead with 60 new ads, followed by eSalon with 49 and Color Wow with 39. In terms of ad strategy during April, Hairstory, eSalon, and Color Wow all showed a preference for using images, with Hairstory using 34 new images vs. 26 new videos, eSalon using 35 new images vs. 14 new videos, and Color Wow using 34 new images vs. 5 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
