The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Haircare
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Color Wow emerges as a frontrunner in the Haircare Brands industry, sending 52 emails with a solid performance score of 47.77% despite requiring improvement in email scoring and promotional strategies. Luvme Hair closely follows with 51 emails and a commendable performance score, though it needs to enhance email scoring for better engagement. oVertone shows promise with 22 emails and a good performance score, but it needs to refine its promotional strategies. Prose and Briogeo present potential with 17 and 16 emails, respectively, but they require enhancements in both performance and promotion strategies to effectively engage consumers and remain competitive in the Haircare Brands industry.
Email Deliverability and Spam Scores: Sienna Naturals demonstrates superior email deliverability with a positive spam score and efficient email size management, positioning itself as a leader in this aspect. Bread excels in email deliverability with a positive spam score and efficient email size management. Crown Affair showcases positive spam scores and effective email size management. Keeps exhibits positive spam scores but requires improvements in email size management. amika, Color Wow, Function of Beauty, and other brands face challenges in both spam scores and email size management, necessitating strategic adjustments to improve email deliverability.
Advertising Performance: Luvme Hair leads in advertising with 121 impactful ads, emphasizing both volume and diversity in ad content. Champo closely follows with 115 impactful ads, showcasing a variety of unique copies and strong advertising volume. Nutrafol and Prose demonstrate potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Haircare Brands industry. Briogeo, eSalon, oVertone, and other brands face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
