The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Haircare
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance:Color Wow emerges as a leader in email marketing, sending 46 emails, with good email scoring despite fair promotion performance, indicating effective engagement and communication strategies. Luvme Hair closely follows, demonstrating robust email marketing with 39 emails sent, good email scoring, and a fair promotion percentage, reflecting efficient audience targeting and engagement approaches. Briogeo showcases effective email marketing practices with 19 emails sent, good email scoring, and strong promotion performance, suggesting strategic audience engagement and communication efforts.
Email Deliverability and Spam Scores:Sienna Naturals showcases excellent email deliverability with a good spam score and email size performance, demonstrating consistent inbox placement and efficient content management. Crown Affair exhibits commendable email deliverability, maintaining a good spam score and email size performance, indicating effective content optimization and management practices. Keeps, although not reporting spam scores, demonstrates strong email deliverability with good email size performance, suggesting efficient content optimization strategies.
Advertising Impact and Diversity:Prose leads in advertising impact and diversity with 116 impactful ads, showcasing both volume and variety in content, highlighting its strong market presence in the haircare industry. Luvme Hair closely follows with 116 impactful ads, reflecting robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Nutrafol maintains solid advertising impact with 90 impactful ads, exhibiting good diversity in unique copy and video proportion, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
