The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Haircare
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the haircare industry, Crown Affair shines as the leader with excellent email practices. They effectively balance promotions and email scoring. Luvme Hair and Color Wow follow closely with good email performance, although Color Wow should focus more on promotions. Briogeo ranks well, focusing on email scoring and promotions. Function of Beauty, Sienna Naturals, Champo, and Nutrafol need to enhance their email strategies across both email scoring and promotions. Prose and Keeps lag behind in email practices, needing a complete overhaul in their email marketing strategies.
Email Deliverability Summary: Sienna Naturals leads in email deliverability, achieving optimal spam scores and email sizes. Crown Affair maintains excellent deliverability practices, with slight improvements needed in email size. Keeps achieves a good spam score and email size but should improve spam scores. Briogeo and Nutrafol demonstrate strong email deliverability practices, focusing on spam scores and email size optimization. Function of Beauty and Champo need to work on their email deliverability, particularly spam scores. The other brands, Color Wow, Luvme Hair, Prose, and yet again, Sienna Naturals, require comprehensive enhancements in email deliverability.
Ads Performance Summary: Prose takes the lead in the haircare advertising arena, with high ad velocity and a diverse range of unique ad copies. Champo and Luvme Hair follow closely, demonstrating good ad velocity and various unique ad copies. Briogeo maintains fair ad velocity and unique ad copies but has room for improvement. Color Wow, Function of Beauty, and Nutrafol need to enhance their advertising strategies, focusing on both ad velocity and unique ad copies. Keeps and Sienna Naturals lag behind in ad performance, requiring significant improvements to remain competitive in the haircare industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
