The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Haircare
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Luvme Hair leads the haircare industry in email marketing, sending the highest number of emails with a good email scoring. Color Wow and Crown Affair also perform well in email marketing. Prose, however, sends a high percentage of promotional emails.
Email Deliverability Summary: Sienna Naturals and Bread excel in email deliverability with good spam scores and optimized email sizes. Crown Affair also performs well in email deliverability. Brands like amika and Color Wow need to improve their email deliverability.
Ads Performance Summary: Function of Beauty dominates in advertising, with the highest number of new ads detected and good unique copy performance. eSalon and Luvme Hair also perform well in advertising. Brands like BELLAMI Hair and amika lag behind in their advertising efforts.
In summary, Luvme Hair is a leader in email marketing within the haircare industry. Sienna Naturals and Bread excel in email deliverability. Function of Beauty dominates in advertising. However, some brands like amika and Color Wow need to enhance their marketing strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
