The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the swimwear industry, Summersalt shines as a leader in email marketing, sending a high volume of emails with excellent email scoring and a reasonable level of promotions. Beach Riot and Kenny Flowers also perform well in email marketing, but Beach Riot should work on reducing promotions. Fair Harbor and Andie maintain good email practices with potential for improvement in email scoring and promotions. Left On Friday and Solid & Striped exhibit room for improvement, especially in promotions. Frankies Bikinis, Four Three Seven, Beach Bunny Swimwear, and Monday Swimwear need to enhance their email marketing strategies, while Kitty & Vibe, Dippin Daisy's, Vitamin A Swim, and Cupshe lag in this category.
Email Deliverability Summary: Kitty & Vibe excels in email deliverability with good spam scores and email sizes. Dippin Daisy's follows closely, maintaining fair spam scores and email sizes. Beach Bunny Swimwear demonstrates strong email deliverability with excellent spam scores and small email sizes. Four Three Seven maintains a robust presence with fair spam scores and moderate email sizes. Andie exhibits good email deliverability but should reduce email sizes. Fair Harbor, Beach Riot, and Vitamin A Swim should work on both spam scores and email sizes. Frankies Bikinis lacks spam score data but maintains small email sizes. Left On Friday, Solid & Striped, Monday Swimwear, Summersalt, and Kenny Flowers perform well in email deliverability. Cupshe lacks data in both spam scores and email sizes.
Ads Performance Summary: Four Three Seven leads in advertising performance with the highest number of new ads detected and a wide variety of unique copies. Cupshe closely follows with strong advertising performance, including numerous new ads and unique copies. Summersalt, Beach Riot, and Andie perform well in both new ads and unique copies. Frankies Bikinis, Fair Harbor, Dippin Daisy's, and Kenny Flowers show potential in this category. Monday Swimwear, Beach Bunny Swimwear, Kitty & Vibe, Solid & Striped, Left On Friday, and Vitamin A Swim need to enhance their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
