The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Cupshe leads in email marketing, sending 71 emails with a scoring of 53.3% and heavy promotional content at 49%. Kenny Flowers and Summersalt also perform well, with Kenny Flowers sending 27 emails with a fair scoring of 55.19% and minimal promotions. Summersalt sent 24 emails with an impressive 69.67% scoring and 12% promotional content. These brands are highly active and have good engagement through email marketing strategies, leveraging promotions and thematic content effectively.
Email Deliverability and Spam Scores: Left On Friday excels in email deliverability with a spam score of -3.38 but struggles with large email sizes. Fair Harbor and Cupshe also perform well with spam scores of -3.08 and -3.21 respectively. Summersalt maintains a good balance with a spam score of -3.02 and efficient email size. On the other hand, brands like Dippin Daisy's and Solid & Striped face challenges with poor spam scores and larger email sizes, indicating potential issues in email deliverability that could affect engagement rates.
Advertising Impact and Diversity: Summersalt leads in advertising with 76 new ads and 43 unique copies, followed closely by Andie with 71 new ads and 34 unique copies. Beach Riot and Fair Harbor also show significant ad volumes with 69 and 68 new ads respectively. In contrast, brands like Four Three Seven and Solid & Striped lag behind with fewer ads and lower diversity. Summersalt and Andie further excel in social ad diversity with high proportions of new images and videos, enhancing their engagement across platforms. Meanwhile, brands like Beach Bunny Swimwear and Frankies Bikinis need to improve their ad diversity to boost their performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
