The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Cupshe leads in email marketing, sending 61 emails with a good performance score of 55.97%. Summersalt closely follows with an impressive 29 emails and the highest performance score of 63.79%. Frankies Bikinis and Kenny Flowers maintain competitive positions with good email volumes. Beach Riot and Beach Bunny Swimwear exhibit potential but with room for improvement in both volume and performance. Struggling with lower performance, Solid & Striped, Andie, and Left On Friday need strategic adjustments for more effective email marketing.
Email Deliverability Insights: Kitty & Vibe excels in email deliverability with the best spam score improvement and smaller email sizes. Dippin Daisy's showcases good deliverability despite larger email sizes. Beach Bunny Swimwear demonstrates excellent deliverability with both improved spam scores and email sizes. Brands like Four Three Seven, Fair Harbor, and Beach Riot need strategic adjustments for better deliverability. Solid & Striped faces challenges with larger email sizes despite a moderate spam score.
Ads Performance: Andie emerges as a leader in advertising, demonstrating 86 impactful ads and a diverse range of 31 unique copies. Dippin Daisy's, Summersalt, and Frankies Bikinis maintain strong advertising strategies, combining substantial ad volumes with engaging content. Kenny Flowers and Cupshe show competitive advertising impact. Struggling with both volume and content diversity, Left On Friday, Solid & Striped, and Beach Bunny Swimwear need strategic adjustments for competitive advertising.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
