The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview : In the dynamic swimwear sector of November 2023, Frankies Bikinis and Summersalt emerge as industry leaders, sending 30 and 32 emails on average, combining excellent email scores of 41.53% and 58.88%. Their well-balanced strategy places them at the forefront. Meanwhile, Beach Bunny Swimwear and Solid & Striped lag, struggling with both email volume and scoring, signaling a need for a more comprehensive and engaging email marketing approach.
Email Deliverability Insights : Kitty & Vibe excels in email deliverability with a low spam score and fair email size, showcasing optimization for successful delivery. Conversely, Left On Friday faces challenges with a high spam score and a large email size, necessitating improvements in their email delivery strategy. While Dippin Daisy's exhibits potential in email delivery, it falls short in email scoring, indicating a need for a balanced approach to enhance overall email performance.
Ads Performance : The swimwear advertising arena is fiercely competitive, with Frankies Bikinis and Beach Riot leading the pack, publishing 85 and 73 ads, respectively. Both brands not only maintain high ad velocity but also showcase diversity in their ad copies, featuring numerous unique images and videos. In contrast, Kenny Flowers struggles, marked by poor ad velocity and limited diversity, suggesting a need for a more dynamic and engaging advertising strategy. In a visually-driven market, a rich mix of images and videos proves crucial for brand engagement and recall, an area where Frankies Bikinis and Beach Riot excel.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
