The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, Frankies Bikinis fell short of securing the top position, as Cupshe claimed the lead. Frankies Bikinis sent a total of 30 emails, whereas Cupshe surpassed them with 33 emails during the month.
Maintaining its dominance in the advertising realm, Cupshe continued to shine with an impressive 120 new ads created. Summersalt closely followed with 112 new ads, boasting the highest number of ad copies with a total of 64 unique variations.
Both Cupshe and Summersalt showcase their brands predominantly through images in their advertisements. Cupshe leverages 79 images alongside 40 videos, while Summersalt used 80 images and 26 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
