The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, the leaders in emails were Dippin Daisy's and Vitamin A Swim. Dippin Daisy's held the first position with a total of 31 emails, while Vitamin A Swim followed in the second position with 30 emails.
When it comes to advertising, Cupshe maintained its top position by creating 150 new ads, utilizing the highest number of ad copies (57) among all the brands in the benchmark. Following behind is Four Three Seven with 124 new ads.
In terms of ad media strategy, Cupshe gave priority to images, relying on 92 images compared to 57 videos. Conversely, Four Three Seven adopted a different approach, utilizing more videos with 65 videos and 59 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
