The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Swimwear
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Frankies Bikinis maintained its lead in terms of emails sent, sending 35 emails in April, compared to 32 emails in March. Beach Bunny Swimwear followed with 30 emails sent in the same period.
In terms of new ads created, Cupshe remained the top brand with 60 new ads created during April, the same number as March. Frankies Bikinis came second with 57 new ads created in the same period.
Both Cupshe and Frankies Bikinis had a similar ad strategy, focusing on using images in their new ads. Cupshe used 54 new images and 6 new videos, while Frankies Bikinis used 49 new images and 8 new videos in their new ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
