The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Ana Luisa and Mejuri lead the jewelry industry in email marketing, sending a substantial number of emails with good overall performance. However, Louyetu lags behind with a high percentage of promotions and an average email scoring, indicating room for improvement. MINT & LILY stands out with a high email engagement percentage, showcasing a successful strategy.
Email Deliverability Summary: Louyetu and Kimaï excel in email deliverability, demonstrating optimized email sizes and good spam scores. However, Pandora, while having a significant number of emails sent, needs improvement in deliverability, reflected in its high average spam score. PDPAOLA, on the other hand, lacks a spam score, potentially impacting its email deliverability.
Ads Performance Summary: Pandora dominates the advertising landscape in the jewelry industry, leading in both the number of ads published and unique copy performance. Mejuri closely follows, showing strong advertising prowess. In contrast, brands like STONE AND STRAND and Tiny Rituals struggle in the advertising domain, with limited ads and poor performance in unique copy creation.
In conclusion, Ana Luisa and Mejuri shine in email marketing, Louyetu and Kimaï lead in email deliverability, and Pandora dominates the advertising space in the jewelry industry. Brands like STONE AND STRAND and Tiny Rituals need to enhance their advertising strategies to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
