The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the jewelry industry, Ana Luisa emerges as the leader in email marketing. They send a high number of emails with a good email scoring. Mejuri closely follows, maintaining strong email performance. However, brands like Tiny Rituals and Louyetu are right behind, showing robust email marketing strategies. On the other hand, brands like PDPAOLA, MINT & LILY, and Stone And Strand need to significantly improve their email marketing efforts.
Email Deliverability Summary: Louyetu excels in email deliverability, maintaining a high average spam score and good email size optimization. In contrast, Pandora, Menē, and MINT & LILY need to work on their email size and spam scores to improve email delivery.
Ads Performance Summary: Mejuri leads the way in advertising performance, with the highest number of new ads detected and a wide variety of unique ad copies. Pandora, Oak & Luna, and Kimaï also show strong advertising performance. On the flip side, brands like MINT & LILY, Tiny Rituals, and Ring Concierge need to enhance their advertising strategies.
Social Ads Diversity Summary: Oak & Luna stands out with an impressive proportion of video assets in their social ads. Kimaï and Mejuri also perform well in social ad diversity. Brands such as MINT & LILY, Gemmyo, and VRAI lag behind in diversifying their social ad assets, particularly with video content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
