The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Jewelry sector sees a remarkable 84.38% increase in average emails sent, indicating a robust focus on email marketing. Ana Luisa leads in this aspect, sending 49 emails on average. However, caution is warranted as the promotions percentage is relatively high. Mejuri and Pandora follow closely, showcasing good email practices but with room for improvement in managing promotions. Louyetu and PDPAOLA display an optimal balance in their email strategies, holding solid positions with good overall performance.
Email Deliverability Insights: Louyetu shines in email deliverability, achieving an impressive -2.72 average spam score, ensuring optimal email size for successful deliveries. In contrast, Pandora faces challenges in this domain, with a high spam score and suboptimal email size. Kimaï is notable for a low spam score but struggles with email size optimization. This suggests areas for improvement in these brands to enhance their reach and user experience.
Ads Performance: Mejuri stands out in advertising, detecting 167 new ads and showcasing a diverse array of 93 unique copies. PDPAOLA follows suit with a strong advertising presence. Oak & Luna demonstrates consistent ad velocity, albeit with room for improvement in diversifying ad copies. In contrast, Gemmyo and Tiny Rituals lag, highlighting potential gaps in their advertising strategies that need attention for a more impactful market presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
