The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Louyetu emerges as an email marketing leader, sending 26 impactful emails with a robust performance score of 52.96%. Pandora follows closely with 24 emails and an impressive email scoring performance of 68.79%. Mejuri, Tiny Rituals, and PDPAOLA also demonstrate strong performances, while Ana Luisa and Stone and Strand lag behind. Kimaï exhibits potential but faces challenges in scoring promotions effectively. The industry's average email performance stands at 55.75%, indicating a competitive landscape where brands must strategically position themselves.
Email Deliverability Insights: Gemmyo shines in email deliverability, boasting the best spam score improvement, coupled with a small email size. Pandora, Mejuri, and Louyetu exhibit good deliverability, with varying email sizes. Kimaï, Ring Concierge, and Tiny Rituals face challenges in both deliverability and spam scores, indicating areas for improvement. With Clarity and Oak & Luna show fair deliverability but need to enhance their strategies for better market impact. Ana Luisa and Menē need significant improvements in both deliverability and spam scores to establish a stronger market presence.
Ads Performance: PDPAOLA leads in advertising with 179 impactful ads and 126 unique copies, showcasing a robust and diverse advertising strategy. Kimaï, Mejuri, and Oak & Luna also demonstrate strong advertising impact with a combination of substantial ad volumes and engaging content. Pandora, Stone and Strand, and With Clarity maintain fair advertising impact. Louyetu and Ring Concierge lag behind and need to enhance their advertising strategies for better market penetration. The industry's average ad volume stands at 62.67, indicating a competitive landscape where brands must strategically position themselves in the market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
