The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Ana Luisa dominates email marketing with 42 emails, maintaining strong engagement. Pandora follows with 22 emails, effectively promoting new collections. PDPAOLA - ES and Ring Concierge, with 21 and 20 emails respectively, show good performance but need more promotional content. Mejuri, Tiny Rituals, and With Clarity also perform well but should increase their promotional efforts. Brands like Louyetu and Kimaï, with fewer emails and low scores, lag behind in engagement and promotions.
Email Deliverability and Spam Scores: Pandora excels in deliverability with a spam score of -9.8 and small email size of 552.35 kb, ensuring high inbox placement. Ana Luisa and VRAI also perform well with good spam scores and reasonable email sizes. Brands like Ring Concierge, Tiny Rituals, and Mejuri, despite good spam scores, have larger email sizes affecting their deliverability. Louyetu, with a spam score of -0.53, needs improvement. PDPAOLA and Stone and Strand, with poor spam scores and large email sizes, need significant enhancement in deliverability.
Advertising Impact and Diversity: Oak & Luna leads in advertising with 163 new ads and 27 unique copies, showing robust ad activity. Pandora and PDPAOLA - ES follow closely with 147 and 107 new ads respectively, maintaining high ad diversity. Mejuri and VRAI also show strong advertising efforts. Brands like With Clarity and Louyetu need to improve their ad copy diversity. Mint & Lily and Ring Concierge lag behind with fewer ads and low unique copy counts, indicating less advertising engagement. Tiny Rituals and Ana Luisa, with minimal ads, show low activity and need to boost their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
