The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Pandora took the lead in emails, sending a total of 28 emails, while Louyetu followed with 22 promotional emails.
In terms of advertising, Oak & Luna is the top creating 144 new ads. PDPAOLA follows in the second position with 129 new ads.
When it comes to ad strategy, both Oak & Luna and PDPAOLA gave more emphasis to videos over images. Oak & Luna utilized 79 videos compared to 65 images, while PDPAOLA used 68 videos and 61 images in their advertising campaigns.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
