Jewelry - February - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Jewelry

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Jewelry

industry, for the month of

March

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

This month, Tiny rituals emerged as the leading email sender, sending a total of 24, followed by PDPAOLA with 20 and MINT & LILY with 16. On the other hand, Pandora stood out in terms of published ads with 60  new ones, closely followed by Kimai with 59, Ring Concierge with 39, and Ana Louisa with 37.

Emails sent on average

10.3

Ads published on average

25

Average Spam Score

2.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 10.27 56.29%
Louyetu
12

✅ Good

49.42%

❌ Poor

Kimaï
7

❌ Poor

48.43%

❌ Poor

Ring Concierge
16

✅ Good

58.13%

⚠️ Fair

Gemmyo
6

❌ Poor

71.33%

✅ Good

Tiny Rituals
24

✅ Good

43.88%

❌ Poor

VRAI
7

❌ Poor

76.29%

✅ Good

With Clarity
9

❌ Poor

53.33%

⚠️ Fair

Mejuri
11

⚠️ Fair

55.91%

⚠️ Fair

STONE AND STRAND
8

❌ Poor

49.0%

❌ Poor

Oak & Luna
6

❌ Poor

61.5%

⚠️ Fair

Pandora
0

❌ Poor

0%

❌ Poor

Ana Luisa
6

❌ Poor

51.33%

⚠️ Fair

Menē
6

❌ Poor

48.33%

❌ Poor

MINT & LILY
16

✅ Good

77.63%

✅ Good

PDPAOLA
20

✅ Good

54.75%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.25 3,324.68 kb
Louyetu
🟧 0.2

❌ Poor

1,641.46 kb

✅ Good

Kimaï
✅ -0.83

❌ Poor

6,773.99 kb

❌ Poor

Ring Concierge
✅ -2.88

✅ Good

2,091.48 kb

✅ Good

Gemmyo
✅ -4.43

✅ Good

985.37 kb

✅ Good

Tiny Rituals
✅ -0.71

❌ Poor

8,063.36 kb

❌ Poor

VRAI
✅ -3.57

✅ Good

459.65 kb

✅ Good

With Clarity
✅ -2.22

⚠️ Fair

2,542.52 kb

✅ Good

Mejuri
✅ -3.28

✅ Good

4,562.46 kb

❌ Poor

STONE AND STRAND
🟧 0.69

❌ Poor

4,254.57 kb

❌ Poor

Oak & Luna
✅ -4.27

✅ Good

1,406.88 kb

✅ Good

Pandora
- -
Ana Luisa
✅ -1.55

❌ Poor

1,222.05 kb

✅ Good

Menē
🟧 0.32

❌ Poor

1,790.1 kb

✅ Good

MINT & LILY
✅ -2.92

✅ Good

363.98 kb

✅ Good

PDPAOLA
✅ -2.75

✅ Good

3,466.35 kb

⚠️ Fair

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 25.4 12.73
Louyetu
13

✅ Good

3

✅ Good

Kimaï
59

❌ Poor

12

⚠️ Fair

Ring Concierge
39

❌ Poor

9

✅ Good

Gemmyo
5

✅ Good

5

✅ Good

Tiny Rituals
21

✅ Good

10

✅ Good

VRAI
30

❌ Poor

22

❌ Poor

With Clarity
25

⚠️ Fair

2

✅ Good

Mejuri
0

✅ Good

-
STONE AND STRAND
0

✅ Good

-
Oak & Luna
30

❌ Poor

2

✅ Good

Pandora
60

❌ Poor

29

❌ Poor

Ana Luisa
37

❌ Poor

1

✅ Good

Menē
8

✅ Good

2

✅ Good

MINT & LILY
25

⚠️ Fair

8

✅ Good

PDPAOLA
29

❌ Poor

24

❌ Poor

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 218 149 39.11%
Louyetu
6

✅ Good

7

✅ Good

53.85%
Kimaï
46

✅ Good

13

✅ Good

22.03%
Ring Concierge
12

✅ Good

27

✅ Good

69.23%
Gemmyo
2

✅ Good

3

✅ Good

60.0%
Tiny Rituals
7

✅ Good

12

✅ Good

57.14%
VRAI
9

✅ Good

13

✅ Good

43.33%
With Clarity
25

✅ Good

0

✅ Good

0.0%
Mejuri
0

✅ Good

0

✅ Good

-
STONE AND STRAND
0

✅ Good

0

✅ Good

-
Oak & Luna
28

✅ Good

2

✅ Good

6.67%
Pandora
38

✅ Good

18

✅ Good

30.0%
Ana Luisa
6

✅ Good

31

✅ Good

83.78%
Menē
5

✅ Good

3

✅ Good

37.5%
MINT & LILY
21

✅ Good

4

✅ Good

16.0%
PDPAOLA
13

✅ Good

16

✅ Good

55.17%

Ads detected over time

Browse previous benchmarks

Jewelry - January - 2024

READ MORE

Jewelry - December - 2023

READ MORE

Jewelry - November - 2023

READ MORE

Jewelry - October - 2023

READ MORE

Jewelry - September - 2023

READ MORE

Jewelry - August - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

Related brands