The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Jewelry
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During April, Louyetu surpassed Tiny Rituals and became the leader in terms of emails sent with 24 emails. Tiny Rituals followed closely with 22 emails, being the top one in March.
MINT & LILY took the lead in the number of ads created with 89 new ads during April, followed by Mejuri with 60 new ads in the same month.
In terms of ad strategy, Mejuri focused more on images than videos, creating 43 new images vs. only 13 new videos. On the other hand, MINT & LILY used almost the same number of images and videos, with 43 new videos vs. 41 new images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
