The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Goggles4u emerges as the leader in the Eyewear industry for email marketing, boasting a commendable volume with good email scoring. Warby Parker and KREWE follow closely, with Warby Parker excelling in email scoring but needing improvement in promotions. KREWE, while strong overall, lacks in promotions. Pair Eyewear and eyebobs perform well but need to enhance promotions. Caddis shows promise but has room for improvement. Vint & York struggles with promotions, while Zenni Optical faces challenges in both email scoring and promotions. Randolph, Clearly, Garrett Leight, Zeelool, Shwood, and Jimmy Fairly lag behind, needing significant improvements in various aspects of email marketing.
Email Deliverability Summary: Pair Eyewear leads in email deliverability, combining a good spam score with optimal email size. KREWE shows promise but needs improvement in email size. Goggles4u, despite a good spam score, needs to address email size. Caddis faces challenges in deliverability due to a missing spam score, requiring attention. Lexxola and eyebobs exhibit fair performance with potential for enhancement. Clearly, Warby Parker, and Randolph require strategic improvements in both spam score and email size. Zenni Optical and Shwood need significant improvements in multiple aspects for better deliverability, while Garrett Leight struggles with both aspects.
Ads Performance Summary: Zeelool dominates the Eyewear industry in ads performance, showcasing a high number of new ads and diverse copies. Jimmy Fairly closely follows, displaying both velocity and diversity. Warby Parker, Pair Eyewear, and KREWE maintain strong ad performances, combining both velocity and unique copies. Vint & York, Zenni Optical, Shwood, eyebobs, and Caddis exhibit potential but need improvements, particularly in ad velocity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
