The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The eyewear industry has experienced a surge in email activity, with an average of 16.87 emails sent per brand. Goggles4u and Pair Eyewear lead with 32 well-crafted emails each, showcasing good email scoring. Warby Parker follows closely, maintaining a balanced performance. However, KREWE struggles, especially in email scoring, placing it at a potential disadvantage. Brands like Zeelool and Clearly show promise but need to enhance their strategies.
Email Deliverability Insights: Deliverability metrics reveal a nuanced landscape. Shwood excels with a remarkable decrease in spam score and optimal email size. However, Pair Eyewear faces challenges with email size, impacting its overall performance. KREWE and Vint & York demonstrate room for improvement in spam score and email size optimization. Clearly exhibits significant challenges, especially in spam score, urging a critical need for improvement.
Ads Performance: The industry boasts an average of 55.47 ads published per brand. Jimmy Fairly - EN emerges as a leader with 131 ads, showcasing diversity in content. Warby Parker, Zenni Optical, and Zeelool also display robust advertising strategies. In Social Ads Diversity, Caddis and Vint & York lead with a well-balanced mix of images and videos. However, Pair Eyewear's heavy reliance on videos indicates a need for content diversification.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
