The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Warby Parker stands out as the leading brand in the eyewear industry for email marketing, combining a high volume of emails with excellent scoring. Pair Eyewear and KREWE also perform well, but they need to address promotional content in their emails. Lagging behind are brands like Zenni Optical and Goggles4u, which struggle with both volume and performance.
Email Deliverability Summary: Shwood takes the lead in email deliverability with an exceptional spam score and optimized email size. Pair Eyewear follows closely, though they need improvement in email size. Conversely, Clearly faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Lexxola and Goggles4u need significant improvements in both aspects.
Ads Performance Summary: KREWE and Warby Parker lead the eyewear industry in advertising, publishing the most ads with diverse copies. Zenni Optical also performs well in this regard. Lagging behind are brands like Goggles4u and Garrett Leight, requiring a significant boost in their advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
