The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Goggles4u leads the pack with 30 emails sent, demonstrating good performance despite a fair email scoring and a high promotion ratio, indicating its strong presence in email marketing strategies. Warby Parker follows closely, sending 27 emails, with a good email scoring despite a fair performance in promotions. Zeelool secures a notable position with 26 emails sent, showcasing good email performance despite a fair promotion ratio.
Email Deliverability and Spam Scores: Shwood showcases exceptional email deliverability with a positive spam score and efficient email size management, underscoring its robust presence in the eyewear brands industry. Pair Eyewear exhibits commendable email deliverability with a positive spam score, although it faces challenges with email size management, reflecting its notable position in the market. KREWE demonstrates strong email deliverability with a positive spam score, although it struggles with email size management, indicating room for improvement in its email marketing strategies.
Advertising Impact and Diversity: Jimmy Fairly dominates in advertising impact with 107 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the eyewear brands industry. Warby Parker closely follows with 80 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Zeelool demonstrates solid advertising strategies with 75 impactful ads, focusing on volume and a diverse range of ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
