The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Goggles4u leads the email marketing arena with 33 well-crafted emails, maintaining a good performance ratio (55.45%), despite a high promotion rate (100%). Eyebobs, Warby Parker, and Zeelool closely follow, exhibiting strong email marketing strategies and a decent balance between performance and promotions. Pair Eyewear showcases potential with a good number of emails and performance but needs enhancements in promotion strategies. Zenni Optical, Vint & York, Randolph, Lexxola, Clearly, Garrett Leight, KREWE, Shwood, Caddis, Jimmy Fairly, and Goggles4u need strategic improvements in both performance and promotion strategies to boost their competitiveness in the eyewear industry.
Email Deliverability Insights: Shwood stands out in email deliverability with a positive spam score (-1.9) but faces challenges in managing email size efficiently. Pair Eyewear demonstrates good deliverability with a positive spam score and efficient email size management. KREWE, Lexxola, and Goggles4u exhibit promising deliverability with positive spam scores but require adjustments in email size. Garrett Leight, Vint & York, Zenni Optical, and Jimmy Fairly face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.
Ads Performance: Zeelool leads in advertising with 124 impactful ads, showcasing both volume and diversity in ad content. Zenni Optical closely follows with 112 impactful ads, emphasizing volume and a variety of unique copies. Lexxola, Caddis, and KREWE exhibit a commendable mix of volume and unique copy in advertising. Pair Eyewear, Warby Parker, and Clearly showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the eyewear industry. Goggles4u, eyebobs, Jimmy Fairly, Garrett Leight, Vint & York, Shwood, and Randolph need strategic adjustments in both volume and diversity to boost their advertising impact and competitiveness.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
