The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of June, Eyebobs and Goggles4u continued to showcase their leadership in email communications, with Goggles4u taking the lead by sending 30 emails, surpassing Eyebobs' 28 emails. Notably, all of Goggles4u's emails remained promotional, aligning with their previous month's approach.
Shifting our focus to advertising, Zeelool and Jimmy Fairly emerged as the prominent leaders. Zeelool demonstrated their dominance by creating 102 new ads, surpassing Jimmy Fairly's 99 new ads this month. Moreover, Zeelool stood out by employing the highest number of ad copies (65) compared to other brands of the benchmark.
In terms of ad strategy, Jimmy Fairly and Zeelool adopted similar approaches for their ad media this month. Jimmy Fairly continued their balanced strategy by utilizing 49 images and 50 videos. Conversely, Zeelool showcased a preference for images over videos, incorporating 56 images alongside 20 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
