The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Googgles4u is again leading with 32 emails, of which 96% were promotional. Zeelool followed closely with 29 emails, and only 20% of them were promotional.
Turning to advertisements, Zeelool once again claimed the top spot, creating 133 new ads and producing the highest number of ad copies (87). Zenni Optical secured the second position with 128 new ads.
Regarding ad strategy, both Zeelool and Zenni Optical gave priority to images this month. Zeelool used 82 images alongside 28 videos, while Zenni Optical employed 70 images in contrast to 50 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
