The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Eyewear
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the eyewear industry, Zeelool and Goggles4u are the leaders in email marketing, both sending a high number of emails and achieving good email scoring. Warby Parker also performs well in email scoring. Brands like Vint & York and Zenni Optical need to improve their email marketing efforts to compete effectively.
Email Deliverability Summary: Shwood stands out in email deliverability with a good average spam score and optimized email size. Pair Eyewear and KREWE also perform well in email deliverability. Brands like Clearly and Jimmy Fairly - EN need to enhance their email deliverability.
Ads Performance Summary: Zeelool leads in advertising with the highest number of new ads detected and a variety of unique copies. Warby Parker and Zenni Optical also perform well in ads. Brands like Clearly and Randolph USA lag behind in ad performance.
Social Ads Diversity Summary: Pair Eyewear excels in social ad diversity with a high proportion of videos. Vint & York and Zenni Optical also perform well in this aspect. Brands like Clearly and Garrett Leight need to diversify their social ads with more videos.
In summary, Zeelool and Goggles4u lead in email marketing, while Shwood excels in email deliverability. Zeelool is the leader in advertising, and Pair Eyewear stands out in social ad diversity. Brands like Clearly and Jimmy Fairly - EN need to improve their email deliverability and ad performance to compete effectively in the eyewear industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
