The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary:Tubby Todd and Burt's Bees Baby lead the Baby & Kids industry in email marketing. They send a high volume of emails with good email scoring and a reasonable promotion rate. Happiest Baby and Oobi also perform well in email marketing with good email scores. Brands like Mockingbird need to improve their email marketing efforts.
Email Deliverability Summary:Tubby Todd excels in email deliverability with a good spam score and optimized email size. Burt's Bees Baby and Ezpz also perform well in email deliverability. Brands like Bambi Baby and Little Spoon need to work on their email deliverability.
Ads Performance Summary:Little Spoon leads in advertising with the highest number of new ads detected and good unique copy performance. Tubby Todd and Doona also perform well in advertising. Brands like Mamamade and Baby Jogger need to focus more on their advertising efforts.
In summary, Tubby Todd and Burt's Bees Baby excel in email marketing. Tubby Todd also leads in email deliverability. Little Spoon dominates advertising, with Tubby Todd and Doona also performing well. Brands like Mockingbird, Bambi Baby, and Baby Jogger need to improve their overall marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
