The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Tubby Todd dominates the baby & kids industry in email marketing with consistently good performance in both email scoring and promotions. Burt's Bees Baby and buybuy BABY follow closely, displaying good scores but with variations in their promotion strategies. Oobi and Happiest Baby show potential but need to address poor scoring and promotional aspects. Mockingbird, Ezpz, Yumble, Little Spoon, and Doona face significant challenges and require substantial improvements in both scoring and promotions. Baby Bunting, Bambi Baby, Albee Baby, and Mamamade lag behind and need a comprehensive overhaul in their email marketing strategies.
Email Deliverability Summary: Tubby Todd secures its position as a leader not only in email marketing but also in deliverability, with an exceptional spam score and optimal email size. Burt's Bees Baby, buybuy BABY, and Baby Jogger maintain a fair deliverability status, while brands like Oobi, Happiest Baby, and Little Spoon need improvements in both spam scores and email sizes. Ezpz, Bambi Baby, and Mockingbird face challenges and should focus on enhancing both spam scores and email sizes for better deliverability. Mamamade, Albee Baby, Baby Bunting, and Doona need substantial improvements in both spam scores and email sizes to compete effectively.
Ads Performance Summary: Tubby Todd leads in ads performance with a high velocity and a diverse range of unique copies, setting a benchmark for others. Little Spoon and Doona also exhibit strong ad strategies with a good mix of copies. Baby Bunting, Mockingbird, Happiest Baby, and Ezpz maintain a fair ad performance but need improvements. Burt's Bees Baby, Oobi, Bambi Baby, and Albee Baby lag behind and should focus on enhancing their ad strategies for better overall performance. Yumble, buybuy BABY, Baby Jogger, and Mamamade are at the lower end and require a comprehensive overhaul in their ads strategies for better competitiveness.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
