The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In March 2024, Happiest Baby leads in multiple areas, excelling in ads and organic traffic, with 986,268 visits and a domain rating of 73. It also has the highest success score (65.46%) and dominates advertising efforts with 63 ads and 90.14% ad performance. Burt’s Bees Baby follows closely, with a success score of 59.37% and a solid email score of 87.27%. Its organic traffic is strong at 126,123 visits, while promotions contribute to solid email marketing strategies. Both brands show impressive overall performance.
Brands like buybuy BABY and Baby Bunting are just behind the leaders. buybuy BABY boasts 1.2 million backlinks and strong ad and email performance, with a success score of 45.77%. Baby Bunting excels in organic traffic with 790,340 visits, a growth score of 45.25%, and solid ad efforts. These brands maintain competitive stances in the industry, benefiting from balanced marketing strategies across email, ads, and traffic.
On the other hand, brands like Yumble and Bambi Baby lag significantly. Yumble shows weak overall results with a minimal organic traffic of 127 visits and no ad efforts, resulting in a success score of just 17.58%. Bambi Baby has relatively low organic traffic (31,562) and only a 20.3% success score. These brands face tough competition, falling behind in both marketing and digital presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
