The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the past 30 days, the Baby & Kids industry witnesses a robust 36.97% increase in email outreach, averaging 8.67 emails. buybuy BABY leads with 26 emails, achieving a good balance of frequency and relevance. Burt's Bees Baby and Tubby Todd follow closely, showcasing strong engagement metrics. Lagging behind, brands like Yumble and Little Spoon need to reassess their email strategies for better performance and customer connection.
Email Deliverability Insights: The industry demonstrates an overall improvement in email deliverability, with a 6.96% decrease in spam scores. Brands like Tubby Todd and Burt's Bees Baby excel in this aspect, ensuring emails reach the audience effectively. Notably, Ezpz struggles with larger email sizes, impacting deliverability. Executives should focus on optimizing email sizes, with Bambi Baby and Happiest Baby needing significant improvements. A proactive approach to reducing spam scores enhances brand reputation and customer trust.
Ads Performance: Advertising strategies showcase a diverse approach with a 58.43% mix of images and videos. Little Spoon, Doona, and Ezpz lead with creative and varied content, fostering engagement. In contrast, Baby Jogger and Yumble lag in the diversity of their advertising content. Executives should emphasize a balanced mix of images and videos to maintain a dynamic and captivating advertising strategy. Brands must adapt to evolving consumer preferences for a competitive edge in the market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
