The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Tubby Todd leads the Baby & Kids industry with a strategic email approach, averaging 6.07 sends, boasting good engagement (58.26%), and maintaining a balanced promotion rate. Burt's Bees Baby and Oobi also perform well, though the former has room for improvement in scoring. Notably, Bambi Baby and Mamamade struggle in email strategy, lagging behind due to low engagement and scoring.
Email Deliverability Summary: Mamamade secures top deliverability with a remarkable spam score of -5.0, demonstrating excellence in email size management. Tubby Todd maintains a fair deliverability status but should optimize email size further. Brands like Ezpz and Burt's Bees Baby face challenges with both spam scores and email size, requiring improvements. Little Spoon and buybuy BABY show potential but need enhancement in certain aspects of deliverability.
Ads Performance Summary: Little Spoon dominates the advertising landscape, displaying 80 new ads and a diverse array of copies. Tubby Todd and Baby Bunting follow closely, showcasing effective ad strategies. However, Burt's Bees Baby struggles with ad velocity and diversity, while Yumble and buybuy BABY are lagging behind with minimal ad presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
