The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Burt's Bees Baby emerges as the leader in email marketing, sending 22 emails with a commendable performance score of 66.73% and effective promotion strategies (100%). Happiest Baby and buybuy BABY closely follow with 12 emails each, showcasing good performance scores but needing improvements in promotion strategies. Oobi and Bambi Baby demonstrate potential with 11 and 8 emails, respectively, but require enhancements in performance and promotion strategies to compete effectively. Ezpz, Mockingbird, Doona, Yumble, Baby Jogger, Tubby Todd, Little Spoon, Baby Bunting, Albee Baby, and Mamamade face challenges in email marketing performance and promotion strategies, necessitating significant improvements to engage consumers effectively and remain competitive.
Email Deliverability and Spam Scores: Tubby Todd leads in email deliverability with a positive spam score and efficient email size management. Ezpz exhibits a positive spam score but faces challenges in email size management. Baby Jogger, buybuy BABY, and Burt's Bees Baby demonstrate effective email deliverability with positive spam scores and efficient email size management. Bambi Baby, Oobi, Happiest Baby, Mockingbird, and Little Spoon show promise in spam scores but require improvements in email size management for optimal deliverability. The remaining brands, including Doona, face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: buybuy BABY leads in advertising with 75 impactful ads, emphasizing both volume and diversity in ad content. Happiest Baby closely follows with 67 impactful ads, showcasing a variety of unique copies and strong advertising volume. Little Spoon, Burt's Bees Baby, Mockingbird, Doona, Baby Bunting, Tubby Todd, Oobi, Ezpz, Bambi Baby, Yumble, Albee Baby, Baby Jogger, and Mamamade exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Baby & Kids Brands industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
