The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Buybuy BABY once again emerges as the frontrunner, delivering a total of 30 emails. Not far behind, Tubby Todd with 27 emails.
Turning our attention to the realm of advertising, Tubby Todd takes the lead by creating 75 new ads. Additionally, Tubby Todd excels in utilizing ad copies with a total of 29 unique copies. Following closely behind is Burt's Bees Baby with 37 new ads.
Both Tubby Todd and Burt's Bees Baby display a strong inclination towards imagery. Tubby Todd's collection of 39 images, accompanied by 36 videos. Similarly, Burt's Bees Baby used 33 images complemented by only 4 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
