The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In June, Tubby Todd and buybuy BABY take the lead in emails, with Tubby Todd securing the first position by sending 28 emails, closely followed by buybuy BABY with 26 emails.
Shifting focus to ads for this month, Little Spoon emerges as the top performer with 123 new ads created, accompanied by the highest number of unique ad copies used (46). Tubby Todd secures the second position with 96 new ads.
When it comes to ad media preferences, both Little Spoon and Tubby Todd prioritize videos over images. Little Spoon utilizes 84 videos and 36 images, while Tubby Todd employs 61 videos and 35 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
