The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Tubby Todd continues to lead in emails with a total of 26 emails. Albee Baby secures the second position with 25 emails, while buybuy BABY follows closely in the 3rd position with 22 emails.
When it comes to ads, Little Spoon takes again the top spot with 108 new ads created, boasting the highest number of ad copies (43). Burt's Bees Baby follows suit with 72 new ads.
Regarding their ad strategy, Little Spoon prioritized videos, while Burt's Bees Baby used more images in their ads. Little Spoon utilized 60 videos and 43 images, whereas Burt's Bees Baby opted for 54 images and 17 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
