The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Compared to January 2023, the average number of emails sent by the 15 benchmark baby and kids brands in February, increased during the first three weeks, possibly due to marketing moments such as Valentine's Day. Buybuy BABY sent the most emails with 33, followed by Albee Baby and Tubby Todd, both with 24. Meanwhile, Tubby Todd dominated in terms of new ad launched, with 49, while Buybuy BABY had 28, and Happiest Baby and Little Spoon each had 26. All four brands included more than 10 ad copies in their new launches, except for Buybuy BABY, which featured only six new ad copies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
