The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, buybuy topped the chart with the highest number of emails sent, totaling 56 emails, followed by Tubby Todd with 27 emails. In terms of new ads launched, Happiest Baby took the lead with 56 new ads, having the highest number of unique ad copies used in its new ads with 38 ad copies in total. Tubby Todd followed with 29 new ads launched during this period.
Happiest Baby focused on videos in its new ads, with 43 new videos compared to 13 new images. Meanwhile, Tubby Todd used a close number of images and videos in its new ads, with a preference for videos, using 16 new videos compared to 13 new images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
