The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Kitchen
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, Traeger Grills and Coolina USA maintained their leading positions in emails, having sent 28 and 23 emails respectively.
Shifting our focus to advertising activities, MEATER took the top spot this month with the creation of 111 new ads. Our Place closely follows with 98 new ads, while Caraway secured the third position with 83 new ads and an impressive count of 54 ad copies.
Regarding advertising strategies, MEATER, Our Place, and Caraway all emphasized a focus on videos in their campaigns this month. MEATER solely employed videos (111), while Our Place used 59 videos in comparison to 39 images. Caraway, on the other hand, utilized 60 videos along with 23 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
