The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Kitchen
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Sur La Table dominates the kitchen industry in email marketing, demonstrating an impressive number of emails sent with a good email scoring, although promotions need attention. Traeger Grills and Our Place also perform well, showcasing good email scoring, but with challenges in promotions. Coolina, Made In, Fable, and Hedley & Bennett exhibit potential but need improvements, particularly in promotions to enhance their overall email marketing strategy. MEATER, Material Kitchen, Caraway, Anyday, Nutr, Almond Cow, Gozney, and KitchenAid lag behind, requiring substantial improvements in both email scoring and promotions.
Email Deliverability Summary: Made In excels in email deliverability with a low spam score and optimal email size. Our Place, Anyday, Caraway, and Gozney also perform well, maintaining a reasonable balance between spam score and email size. Traeger Grills, Sur La Table, and MEATER face challenges, with needed improvements in both spam score and email size. Almond Cow, KitchenAid, Hedley & Bennett, Coolina, Fable, and Nutr lag behind, requiring significant enhancements in both aspects to improve deliverability.
Ads Performance Summary: MEATER leads in ads performance, showing a high number of new ads, good ad velocity, and diverse copies. Caraway, Coolina, Made In, Hedley & Bennett, and Our Place also demonstrate strong ads performance with a balanced approach to ad velocity and unique copies. Anyday, Gozney, and Sur La Table show potential but need enhancements in both ad velocity and diversity. Traeger Grills, Fable, and Material Kitchen face challenges, requiring improvements in both ad velocity and diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
