The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Kitchen
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary:In the Kitchen industry, Sur La Table leads with 71 average emails sent and good email quality at 41.37%. Traeger Grills and Made In also perform well in email marketing. However, brands like Material Kitchen and Caraway need to improve their email quality.
Email Deliverability Summary:Our Place excels in email deliverability with an average spam score of -2.72 and good email size. Made In and Anyday also perform well in this aspect. On the other hand, brands like Traeger Grills and Almond Cow need to work on improving their spam scores.
Ads Performance Summary:Our Place is the most active in advertising with 101 new ads and a good variety of unique copy. Sur La Table and Gozney also perform well in ads. Brands like Fable and Material Kitchen need to improve their ad presence and uniqueness.
Social Ads Diversity Summary:Made In leads in social ad diversity, with a high proportion of videos. Caraway and Hedley & Bennett also perform well in this aspect. However, brands like Traeger Grills and Nutr need to diversify their social ads with more videos.
Overall, Sur La Table and Our Place are the leaders in the Kitchen industry, excelling in email marketing, deliverability, and ads. Brands like Material Kitchen and Caraway need to work on their email quality and ad strategies, while Traeger Grills and Almond Cow should focus on improving their email deliverability.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
