The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Kitchen
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The benchmark's brands witnesses a robust 41.92% surge in weekly emails, averaging 28.2. Our Place emerges as an email champion, sending 106 emails with good content engagement. Coolina USA demonstrates excellence in email scoring with a remarkable 70.46%, indicating strong audience connection. Traeger Grills and Material Kitchen need refinement in both quantity and quality, exhibiting fair scores and limited engagement.
Email Deliverability Insights: Optimizing for delivery sees disparities, with KitchenAid presenting a concerning -5.0 spam score, risking delivery issues. Our Place maintains optimal deliverability with a -2.04 spam score and good email size optimization. Material Kitchen lags in both aspects, requiring improvement. Gozney showcases commendable optimization, with a positive spam score and efficient email size handling.
Ads Performance: The brands records a 12.07% rise in weekly ads, averaging 65.53. Our Place leads with 146 new ads, reflecting a robust online presence. Coolina USA exhibits diverse social ads with a balanced mix of images and videos. Traeger Grills and Material Kitchen struggle with fewer ad variations, indicating potential challenges in engaging their audience.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
